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The top challenge facing sales and marketing leaders in 2024: positioning their products as “must-haves” for buyers...essentially competing in increasingly crowded spaces targeting customers with fewer dollars to spend.

Messaging is key. So is intimately knowing your ICP and buying committee. Efficient growth requires operational excellence.

And as Norwest’s 2024 Sales & Marketing Benchmark Report outlines, achieving it all with fewer budget dollars.

Join us as we walk through these findings and more from our report featuring findings collected from 195 sales & marketing leaders at VC- and PE-backed companies. We'll share:

• Marketing budget trends (and why they’re getting squeezed)
• Team sizes and org design as companies grow
• What companies with higher win rate % and faster time-to-close do different than others
• KPIs that matter in 2024
• Trends in sales and marketing programs, including new generative and agentic AI use cases revenue leaders should be exploring

Come ready to take notes and bring your questions!